Nozi is an experienced Market Researcher and Media Analyst. She has more than 10 years of experience in various roles at Media Agencies and companies, including Media Monitoring SA, Media24 and Mindshare. Over the course of her work, she has gained a deep understanding of Research Data Sets such as TGI, Clear Decisions, Effective, Measure, AMPS, RAMS, TAMS, as well as Addynamix (Nielsen’s Analytical Tool).
Nozi has a wealth of knowledge in ICT and tracking Telecoms. In her role as Media Analyst at Africa Analysis, she tracks industry developments in both the media and content spaces. Her research includes media audience measurement and campaign management tools, product development, pricing, acquisitions and network development.
Nozi has extensive experience in undertaking market trends, share of voice analysis and delivering presentations. She holds a BA in Media Studies and Industrial Sociology (University of Witwatersrand) and a Media Management Certificate from AAA School of Advertising. Nozi is currently studying with IMM Graduate School of Marketing- BBA in Marketing Management.
Apart from her passion for brands, media and research. Nozi takes key interest in how brands evolve and how Market research and insights play a pivotal role in business. She enjoys cooking and draws her inspiration from her family.